Ask Olivia, your live advertising co-pilot
Meet Olivia, your advertising co-pilot
Speak naturally with your preferred microphone — continuous dictation, voice commands, macros and structured templates keep the clicks down. Olivia runs real-time quality checks as you talk, then generates an Omni Report you can review, download or delete.
Hi, I'm Olivia — your live advertising guide. Ask me anything about running ads across Facebook, Instagram, WhatsApp, Messenger and Threads, or about any part of this portal, and I'll walk you through it.
Continuous dictation needs a browser with the Web Speech API (Chrome, Edge or Safari). Typing works everywhere.
!Single measurable objectiveState one primary objective (sales, leads, conversations or awareness) and one success metric before spend starts.
!Budget and pacing statedRecord the daily budget and set it at roughly 10–20x the target CPA so the campaign can exit learning.
!Efficiency metric definedDefine the efficiency target (ROAS floor and CPA ceiling) and judge results on incremental ROAS and net CAC.
!Audience / data source identifiedLoad first-party audiences into the Data Feed Hub vaults and name the seed source used for each ad set.
!Creative inventory coveredShip 4–6 creative variants per ad set, mixing static, Reels and carousel formats.
!Measurement / event coverageSend server-side Conversions API events deduplicated with the pixel, and confirm event coverage before sign-off.
!Guardrails and scaling rulesSet a CPA ceiling and ROAS floor, don't edit during learning, and scale winners 20–30% every 48 hours.
✓Figures marked as modelledNo ad account is connected, so every figure in this report is illustrative or modelled.
One click turns this session into a full advertising capability, coverage and impression analysis report — personalised to your dictation style, with every guideline recommendation auto-inserted before sign-off.
Voice commands
- “new paragraph” — Starts a new paragraph
- “full stop” — Inserts a period
- “comma” — Inserts a comma
- “question mark” — Inserts a question mark
- “scratch that” — Deletes the last dictated sentence
- “clear all” — Empties the dictation buffer
- “send message” — Sends the dictated text to Olivia
- “generate report” — Builds the Omni Report
Dictation macros
- /roas → return on ad spend (ROAS)
- /cpa → cost per acquisition (CPA)
- /cac → customer acquisition cost (CAC)
- /capi → Conversions API (server-side events, deduplicated with the pixel)
- /adv → Meta Advantage+ campaign setup
- /guard → guardrails: CPA ceiling, ROAS floor, funnel split
- /vault → private Data Feed Hub vaults (first-party audiences)
Olivia answers from metarial.ai's documented features and general advertising practice. She cannot see your ad accounts, so any spend, ROAS or CAC number she mentions is illustrative — connect an ad account for figures specific to you.