metarial.ai logometarial.ai
Payments · Tariffs · Fund allocation

Pay once, then let the engine put every dollar where it earns most

Transparent tariffs, live per-user monitoring and a comparison engine that models your budget across the Meta ecosystem plus TikTok, X.com, WeChat, LINE, KakaoTalk and Telegram.

New here? Sign up, deposit ad spend, start advertising

Choose a tariff, add a card and top up your wallet below. Budget is deployed Meta-first — Facebook, WhatsApp and Instagram hold the three largest advertising revenue userbases in the global market — then extended across 32 more destinations.

Ad wallet & payment methods

Record what you actually deposit. The balance below is your deposits minus the ad spend you have logged — no estimated or simulated amounts.

Wallet balance

$0

$0 deposited · $0 spent

Demo interface — card details are never stored or sent anywhere.

Record a deposit

Platform fee (3.5%)
$17.50
Total charged
$517.50

Your deposits

  • No deposits recorded yet.

Invoices from your logged spend

  • No invoice lines yet — they are generated from the spend you log, plus the Starter subscription and its 3.5% fee.

Tariff information deck

Every plan includes Advantage+ automation. The larger the plan, the lower the percentage we take of your media spend.

Starter

Solo advertisers testing their first Advantage+ campaigns

$49/mo

+ 3.5% of media spend

Included spend
$2,000
Seats
1
Vault records
5,000
AI credits
300
  • Prompt-to-campaign launcher
  • 1 data vault (WhatsApp / Messenger)
  • Olivia chat co-pilot
  • Standard coverage map
Most picked

Growth

Brands scaling across the full Meta ecosystem

$249/mo

+ 2.4% of media spend

Included spend
$25,000
Seats
5
Vault records
75,000
AI credits
2,500
  • All three data vaults + AI enrichment
  • Advantage+ automation & guardrails
  • Cross-destination allocation comparison
  • Live spend monitoring & alerts

Scale

Performance teams running global multi-destination budgets

$899/mo

+ 1.6% of media spend

Included spend
$150,000
Seats
20
Vault records
500,000
AI credits
12,000
  • Andromeda vector controls (Pro mode)
  • WeChat, LINE, KakaoTalk, Telegram, TikTok, X routing
  • Olivia live avatar sessions
  • CAPI server-side pipelines + CSV/API export

Enterprise

Agencies and holding groups with custom governance

$2,450/mo

+ 0.9% of media spend

Included spend
$1,000,000
Seats
100
Vault records
5,000,000
AI credits
100,000
  • Unlimited sub-accounts & client portals
  • Custom tariff, invoicing and PO billing
  • Dedicated model tuning on your first-party data
  • SLA, SSO and audit trail

Live spend monitoring

Every figure below is computed from the spend entries and deposits you have logged in this workspace. Nothing is estimated or generated.

0 spend entries · 0 campaigns

Spend this cycle

$0

Revenue logged

$0

Blended ROAS

—

Cost per acquisition

—

Conversions

0

Chat leads

0

Platform fee due

$0

Included spend used

0%

Plan usage against Starter

$0 of $2,000 included media spend used. No overage.

These are your own logged amounts. Connect a Meta Ads account to reconcile them with billed platform spend automatically.

Funds allocation comparison

We are Meta-centric by design, but your money should not be dogmatic. Model the same budget across every global destination — WeChat, LINE, KakaoTalk, Telegram, TikTok and X.com included — and see which split returns most.

Strategy
Destinations in play
Modelled revenue
$89,524
Blended ROAS
17.26x
Blended CPA
$3.65
Meta share
86.6%

Recommendation: at $5,000 on the Starter tariff, the Lowest CPA split models the highest return (19.92x, $103,448), keeping 80.1% of funds inside Meta and routing the remainder to the highest-intent global destinations.

Destination-by-destination breakdown

DestinationFamilyShareBudgetImpressionsConversionsCPAROASFees
WhatsAppMeta
42.6%
$2,130417,6821,022$2.1628.29x$75
MessengerMeta
20.4%
$1,021176,110247$4.2813.57x$36
InstagramMeta
9.9%
$49755,80841$12.436.6x$17
FacebookMeta
7.9%
$39353,08929$14.185.22x$14
ThreadsMeta
5.8%
$28868,59517$17.253.83x$10
KakaoTalkGlobal
4.1%
$20420,77525$8.4512.31x$11
LINEGlobal
3.6%
$17819,58721$8.9110.78x$10
WeChatGlobal
2%
$1019,0346$19.276.12x$6
TelegramGlobal
1.8%
$8826,7397$13.125.33x$4
TikTokGlobal
1.3%
$639,4705$14.563.78x$3
X.comGlobal
0.7%
$376,8471$39.372.23x$2

Facebook

Global

Advantage+ Shopping backbone, broadest reach.

CPM $7.4 · CTR 1.5% · CVR 3.6% · AOV $74

Instagram

Global

Reels-first creative, strongest visual intent.

CPM $8.9 · CTR 1.9% · CVR 3.9% · AOV $82

WhatsApp

LATAM · APAC South · MENA · EU

Conversational close rates lead every destination.

CPM $5.1 · CTR 3.4% · CVR 7.2% · AOV $61

Messenger

NA · EU · APAC

Cheap retargeting and re-engagement flows.

CPM $5.8 · CTR 2.6% · CVR 5.4% · AOV $58

Threads

NA · EU

Low-cost awareness and cultural ignition.

CPM $4.2 · CTR 1.2% · CVR 2.1% · AOV $66

TikTok

Global

Short-form discovery; best for youth demand creation.

CPM $6.6 · CTR 1.7% · CVR 2.8% · AOV $55

X.com

NA · EU · APAC

Real-time news and B2B conversation capture.

CPM $5.4 · CTR 0.9% · CVR 1.6% · AOV $88

WeChat

Greater China

Mini-program commerce; mandatory for China entry.

CPM $11.2 · CTR 1.4% · CVR 4.4% · AOV $118

LINE

Japan · Thailand · Taiwan

Official account broadcasts dominate Japan retail.

CPM $9.1 · CTR 2.2% · CVR 4.9% · AOV $96

KakaoTalk

South Korea

Korea's default messenger + gifting commerce.

CPM $9.8 · CTR 2.4% · CVR 5.1% · AOV $104

Telegram

EU · MENA · LATAM

Cheapest impressions; channel-sponsorship scale.

CPM $3.3 · CTR 1.1% · CVR 2.4% · AOV $70